Communications will always be central to business operations with the number of communications channels used by customers and employees continuing to grow. Unifying these channels into a single, capable business communications platform that serves your end-users and your commercial goals equally well is crucial. But many companies are failing to see just how urgent it is to make the shift.
The Changing Communications Landscape
There is little doubt that we all communicate and interact at our place of work very differently from even a few years ago. Just consider how slow and cumbersome more traditional channels like email have become compared to other channels such as instant messaging and video conferencing.
Many companies are starting to adapt to these channels but the pace of change is only set to increase.
Businesses that cannot integrate (or should I say unify) the broad spectrum of channels needed will risk frustrating end-users while operating less efficiently than their competitors.
In other words, unified communications (UC) is a crucial step to keeping up with the changing communications landscape.
Continuing to use inefficient, legacy technology will result in employee frustration in what will quickly become standard expectations for user experience.
The benefits of UC have become so clear over the past few years that it would be deeply remiss of any business to ignore how it can drive the user experience, business growth and operational efficiency.
Why UC Delivers Business Benefits
It’s not merely about simpler, integrated communications. Companies can harness UC to deliver advantages that have a deeply significant impact on your business.
Save Costs, Boost Efficiency
Here’s a benefit that is easy to sell to Boards and management teams: UC can deliver significant cost savings.
- Because UC is typically delivered in the cloud 'as-a-service', companies save on on-premise equipment and support staff. So, UC drives a reduction in both CAPEX and running costs.
- UC delivers carrier flexibility, so companies do not have to pay international call charges which can be a significant cost for some businesses.
- The unifying effect of UC delivers broader efficiency gains as employees enjoy a one-stop communication solution, with tech teams dealing with fewer vendors and reduced technical complexity.
- UC enables remote and more flexible workforces which not only boosts employee satisfaction but reduces costs as the need for traditional office space is reduced.
Happier, More Productive Employees
Yes, UC reduces costs but one of the most underestimated effects is the positive impact on employee productivity.
- UC means communications that are flexible, accessible and pervasive – which means employees are more connected to your business and never out of reach of the communications tools they need.
- Of course, UC is about collaboration too. Unified communications integrate with other business systems to ensure that your employees have instant access to the information they need, no matter how they’re communicating.
- Thanks to presence information your end users will know who is available, and when – making something like organising a group meeting fast and simple.
Digital Transformation, Speed to Market and Market Access
The productivity and cost savings delivered by UC are important, but advances in communications technology have a more fundamental business impact. UC can drive digital transformation across your business by fully integrating legacy technology you already have.
- UC allows businesses of all sizes to act and deliver like a large business by enabling your company to deliver the types of products and services previously available only to large enterprises. In essence, UC levels the playing field.
- Integrated communications boost speed to market – enabling you to get your product and service on the road more quickly as communications turn from an obstruction into an enabler. Broadly speaking, UC can dramatically change your existing business processes – replacing cumbersome multi-step, multi-platform processes.
Improved User Experience
Your end-users will thank you for adopting unified communications. Traditional telecoms infrastructure cannot cope with modern ways of communicating including video, chat and social media.
Yes, you could tack these channels on to your existing system but users will soon get frustrated as conversations are interrupted because your communications system is not fully integrated.
Moving Quickly is Essential
Staying on the right side of the technology curve is, always, key to getting the most out of what best of breed technology has to offer. There’s no need to jump on every fad, but in the case of UC, the supporting technology and its applications have become established, with clear benefits.
Any company that puts off adopting UC will be at risk of lagging beyond its peers: out-competed by competitors that move faster at a lower cost – and with happier end-users and customers too.
Choosing the Right Partner
At Conn3ct we’ve shown countless businesses how UC can deliver cost savings, business transformation and improved customer experience. If you're not sure where to start with unified communications read our UC guide, and get in touch to see how Conn3ct can help your business get started with unified communications.